Connotation Impromptu Essay Example | Topics and Well Written Essays - 250 words

Connotation Impromptu - Essay Example The Lexus target market ranges for people around the age of forty, with a strong household salary. The luxury market back in 1989 had Lexus brands sell around 25,000 cars in hope of achieving a target of 65,000 cars. With the main rivals of Lexus being brands such as Mercedes Benz, the target market of majority of its brands is well-off customers (Anurit, Newman, And Chansarkar, 2006, p. 15). The choice of target market made by Ford while manufacturing the escort brand revolves around the model of product life sequence. This choice has an impact on its advertising and pricing strategies through marketing mix (University of southern California, 2010). Since Ford Escort is a commodity model of this specific industry, its price and mode of promotion is defined by the targeted market, breaking down the promotion procedures into stages. These stages have been used by Ford to realize the standard income made the youthful market and be able to set prices for the escort model. The choice of target market affected the pricing and advertising strategies of the Lexus vehicle brands through product positioning. Unlike Ford, Lexus fixed its models right before customers who could find them affordable, instead of directly looking the customers. Lexus believed their brand would sell in terms of benefits that can be offered to customers through new ways. This way, Lexus could always be affiliated with luxury living, creating a standard means of living able to be felt and understood by its customers. The image of Ford has been tarnished after the economic downturn began in the European market. As a result, its market will only stand to widen should the company make changes in its financial structure. Ford Escort buyers mainly comprise of youthful individuals without a strong household salary. Therefore, changes in the economy will definitely affect their choice of purchasing the brand,

Business Ethics and Law Essay Example | Topics and Well Written Essays - 1250 words

Business Ethics and Law - Essay Example Its market share is reduced by 5% while its competitor gained 6%. As a strategic response, Delectables intend to keep its prices in exchange of compromising quality. Obviously, quality needs to be improved in the plant and the person responsible for it, the Quality Control Director can only be effective if he has the support of the higher management of Delectables. At present, he does not have its support evident when he tried to implement the industry’s best practices of having a sample of one jar of peanut butter per production line every  ½ hour. Apparently, management just want the Quailty Assurance’s stampad to approve its production evident with a sampling of one jar per production line every week. It is understandable that upper management is under pressure from the competition to lower its price. But it cannot do so at the expense of health and quality. In its effort to cut down cost, it became negligent (perhaps even deliberately) with health and quality standards that its production practices become a health risk and salmonella prone. One of the reason of this declining quality is the declining morale of the supervisors and workers on the floor due to their low wages and just wanted to keep their jobs thus the mediocre work and health risk quality practices. This mindset is reinforced by management’s negligent attitude towards quality knowing that it would cost them to implement quality. Thus, the poor practices for quality became a culture. The state of Georgia is face with a multitude of problems in dealing with food safety issues at companies like Delectables. One of the most pressing problem it has that prevents it to become effective in its regulatory function is the lack of funding and manpower. It only has to 60 inspectors to look after 16,000 food businesses and this has severely limited its thoroughness of the state’s monitoring process. To address its challenges, the state of